"Private Notice: Special Test Market"...?

[Freeloader]

Ok, so I get a letter in the mail today, telling me that my dealership is being selected for a "special test market" and that Pontiac is in "desperate need" to acquire several pre-owned 1997 GAs by Sept. 26th.

Is this some kind of gimmick to get me to buy a new car, and trade-in my 97? I have a feeling there are more than enough pre-owned 97s sitting around at car lots that Pontiac could buy.

I'm going to scan and attach the letter. Anybody have any idea what this is all about?

[Matt95GT]

Originally posted by Freeloader
Is this some kind of gimmick to get me to buy a new car, and trade-in my 97?

Bingo.

[Themeneea]

what could they want with a older GA, like theres not hundreds for sale

plus


"with a monthly payment that fits your budget"

[Mazz]

It's called bait.

[DoubleOZeroGAse]

Wow, they really are showing some creativity and initiative with their sales gimmicks...definately trying to sell you a new car...isn't that about the time the GM employee discount offer ends as well?

[02ramairgt1]

i would have to say gimmik, after i bought my ga in march i would also recieve letters like that and evn now i recieve letters about my dodge ram i bought in 2001

[Big Joe]

Dont do it, there just tryin to get you to buy a new car. If they needed those cars so bad and they wanted yours that bad they would offer you a super duper great deal on a new one

[Freeloader]

Thanks guys, I wasn't quite sure what to make of the supposed deal they were going to give me.

Maybe if they pay the difference in insurance and get me a new GA for $90 a month, I'll consider...

[erimar77]

Originally posted by 02ramairgt1
i would have to say gimmik, after i bought my ga in march i would also recieve letters like that and evn now i recieve letters about my dodge ram i bought in 2001

i got one a few months ago for my '03 ford ranger... what kind of deal can they make on a $200/month payment?

[Gimli]

"Congratulations, you have been specially selected to to be taken up the backdoor by Bubba, our friendly sales associate. Please take the current notice, a piece of photo ID and a jar of vaseline with you next time you visit and we'll make sure to make your experience as enjoyable as you could expect.

As a special favour and for a limited time Bubba will also whip you senseless with a dead chicken upon request.

Don't miss your chance!"

[30thAnnGAGT]

It's a bait and switch technique, more than likely put on by the dealership itself. Pontiac may have a need at dealership levels for cars that would sell for the amount your used 97 would sell for, so that may be a valid point, however, they are trying to make money, no doubt about it.